AUTHORIZED OFFICER: SOCIAL MEDIA SPECIALIST
✔ Managed & executed high-impact social media strategies across LinkedIn, Facebook, and YouTube to enhance brand visibility.
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✔ Specialized in content development, paid campaigns, and performance analytics, leveraging tools like Sprinklr & Talkwalker to drive engagement.
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✔ Ensured compliance with industry regulations while delivering compelling, on-brand content that resonates with UBS’s audience.
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✔ Optimized social media performance through data-driven insights, refining content strategies to maximize reach and impact.
Social Media Strategy & Execution
Paid Media & Performance Analytics
Compliance & Risk Management
Cross-Functional Collaboration & Process Optimization
MANAGED & PUBLISHED
UBS SOCIAL MEDIA AMERCIAS
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CIRCLE ONE
PAID SOCIAL MEDIA CAMPAIGNS
CRAFTMAKERS: JUNE AMBROSE
CHANNELS MANAGED
YOUTUBE
TIKTOK
BUDGET: 22,000K
TARGET AUDIENCE: ULTRA-HIGH NETWORTH PEOPLE
MARKET: US
MANAGED THROUGH EDITORAL CALENDAR
MODEL FOR REFERENCE
A/B TESTING BETWEEN CREATIVES
TRUST AD
ICON AD
Demonstrated my expertise by analyzing ad creative performance, and providing strategic insights on why one campaign outperformed another. These findings were used to optimize future paid strategies, enhance engagement, and maximize ROI.
ASPECTS CONSIDERED
​✔ HOOK
✔ HUMAN-CENTERED STORYTELLING
✔ DYNAMIC VISUALS
✔ MESSAGES
✔ VIDEO LENGTH & STYLE
ANALYTICAL ANALYSIS : KPIs
✔ Brand Perception: Helps understand how customers emotionally connect with the brand.
✔ Crisis Management: Detects negative trends before they escalate and damage reputation.
✔ Content & Ad Optimization: Shows what type of messaging resonates best with the audience.
✔ Customer Experience Improvement: Identifies pain points so the brand can enhance services and
MODEL FOR REFERENCE
✔ Impressions
✔ Cost-Per-Click (CPC)
✔ Click-Through Rate (CTR)
✔ Engagement Rate
✔ Published Date
✔ Outbound Post
✔ Total Engagements
✔ Post Likes & Reactions
✔ Post Comments
✔ Post Shares
✔ Estimated Clicks
✔ Post Reach
MODEL FOR REFERENCE
PERFORMANCE ANALYTICS FOR SOCIAL MEDIA
HIGH VISIBILITY PAID SOCIAL MEDIA CAMPAIGN 2024
HOT 97 METHOD MAN
43 OAK FOUNDATION
ST. JOHN
HOUSE OF CRAFT HODINKEE
✔ Analyzed data from five paid social campaigns, breaking down performance by best-performing channels, top ad creatives, and organic engagement metrics.
✔ Identified key patterns and trends to provide actionable insights, helping the company refine its ad strategy.
✔ Optimized future campaigns to increase brand awareness by leveraging high-performing content and platform-specific best practices.
✔ Delivered strategic recommendations based on data-driven insights to enhance ad effectiveness and maximize ROI.
MONTHLY ORGANIC CONTENT REPORTING
MODEL FOR REFERENCE
✔ Delivered monthly YouTube Analytics reports to the CIO team, providing insights on content performance, audience engagement, and growth trends.
✔ Identified key metrics and patterns to help the team refine their content strategy and improve overall reach.
PROTECTING AND DEFENDING THE BRAND
DAILY COMMENT MONITORING
MODEL FOR REFERENCE
MEDIA MONITORING
Monitored brand mentions, tags, and public sentiment during major publicity events, including UBS’s yearly conferences, to track reactions, manage reputation, and provide strategic insights.
UBS Financial Services Conference
Ken Griffin
UBS Financial Services Conference
Goldman Sachs CEO
Social Listening: Talkwalker
✔ Track Brand Mentions
Monitors when and where a brand is mentioned online, whether it’s positive, negative, or neutral.
✔ Crisis Management
Helps detect any potential PR issues or negative sentiment in real-time, allowing brands to act quickly and mitigate any damage.