Start of Cloud Venus
At 19, I took a leap of faith and founded my small business, Cloud Venus. By setting up a Shopify store and using Facebook ads and social media marketing, I connected with customers and created meaningful monthly sales, ranging from 5 to 20, depending on the season.
Throughout this journey, I learned valuable skills in marketing, customer relations, and problem-solving, which allowed me to navigate challenges and ensure customer satisfaction. It has been an exciting and rewarding experience that has deepened my passion for entrepreneurship and personal growth.
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Product Catalog
Crafted with Care: Discover Cloud Venus's Artisanal Handmade Candle Collection
Product Design
From choosing captivating color palettes to selecting complementary typography, my technical proficiency enabled me to curate visually cohesive and appealing designs that resonate with customers.
Each candle collection exudes a sense of elegance and uniqueness, reflecting my dedication to elevating the brand's image and leaving an indelible mark in the hearts of those who experience the beauty of my creations.
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Strawberry Cheesecake
Salty Ocean Breeze
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Honeysuckle Jasmine
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Cocoa Butter Cashmere
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Mango and Garendia
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Pumpkin Spice Latte
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Peppermint Eucalyptus
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Moonflower
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Bergamot Magogany Musk
Marketing & Sales Generation
Leveraging Organic and Inorganic Marketing for Handmade Candle Sales
Organic Growth on TikTok & Instagram
Through a carefully crafted content strategy, I successfully harnessed the potential of TikTok and Instagram to expand my handmade candle business. I engaged a wider audience authentically by showcasing the captivating candle-making process and participating in trending challenges. Customizing customer orders and incorporating seasonal themes further fostered a dedicated following.
Applying technical marketing skills, I optimized hashtags, leveraged algorithm insights, and actively engaged with the community. This deliberate approach boosted brand exposure, attracted new customers, and increased organic sales. The result is a thriving candle business, illuminating homes and hearts with artistry and charm.
SMS/Email Marketing
Through strategic customer data collection, I gathered valuable insights to execute effective email and text message campaigns, ensuring a seamless sales process during the abandoned cart phase.
By understanding customer preferences and behaviors, I crafted personalized messages that rekindled their interest and encouraged them to complete their purchases. This data-driven approach increased sales and fostered a stronger connection with our audience, nurturing long-term customer loyalty.
Inorganic Growth with Facebook Ads
I designed targeted, copyrighted, and visually captivating Facebook ads that effectively engaged our audience, driving brand awareness and customer acquisition.
Utilizing advanced targeting features and A/B testing, I optimized ad performance for higher click-through rates and increased ROI. This data-driven approach resulted in remarkable business success and significantly impacted our brand's growth.
UX/UI DESIGN
Product Pricing & Logistics
While establishing my handmade candle business, I actively engaged with suppliers in China to secure premium-quality candles. However, I decided to shift towards handmaking candles from raw materials, as it allowed me to maintain a profit margin of 60%. By emphasizing artisanal craftsmanship, I strategically positioned my candles as a premium option for discerning customers.
This transition to handmaking not only reduced production costs but also preserved the distinctive essence of the brand. The success of this pricing and logistics strategy significantly enhanced my business's reputation for excellence, further reinforcing my unwavering commitment to delivering superior quality and ensuring the utmost customer satisfaction.
Customer Love
Customer Posts
Business Recognition
Personalized B2C Experience
End of Cloud Venus
After three transformative years of running my small business, I made the courageous decision to close the chapter and embark on a new journey to align my passions with my career aspirations further. This shift allowed me to explore and leverage the valuable skills I honed during my entrepreneurial venture, paving the way for even greater opportunities for personal and professional growth. Though the path may have changed, the valuable lessons and experiences gained will forever serve as a foundation for my continued pursuit of success and fulfillment.