Nazuk Beauty & My Contribution
Lead the social media content efforts and worked closely with micro-influencers to enhance exposure for Nazuk Beauty. With a deep understanding of key performance indicators (KPIs), I employ a data-driven approach to drive growth for this startup. In addition to my marketing and advertising skills, I contribute to data management by organizing and cleaning company information and implementing project management systems.
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Furthermore, I have actively participated in the UX design of the Nazuk Beauty website. By combining my expertise in marketing, advertising, and data analysis, I aim to facilitate the growth of Nazuk Beauty, a startup based in New York City. Through close collaboration with the CEO and founder, I have gained valuable insights into the intricacies of running a startup.
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For more information about Nazuk Beauty, please visit their official website at nazukbeauty.com.
BEFORE
Improved UX Components
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User Reviews and Ratings
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Clear Call-to-Action Buttons
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Website is mobile-friendly
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Well-designed and informative product pages
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Integrated brand ambassador affiliate program
AFTER
Improved UI Components
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High-quality images of the products
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Use of white space
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Use of clear and concise language
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Use of consistent design elements
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Use of social media buttons.
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Use of dynamic website headers
UX/UI Design
Revamp and transform your customer experience.
Organic Digital Marketing
Digital marketing includes social media content creation, influencer marketing, and paid advertising.
Self Love Campaign
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Brand Alignment: Authentically conveys Nazuk Beauty's self-love ethos and commitment to natural, safe beauty products.
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Impact: Video reels spurred a month-and-a-half growth period for the account.
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Key Contributions: Leveraged video editing skills, trend-spotting acumen, and social media virality to craft engaging content, seamlessly showcasing all Nazuk Beauty products
ASMR Unboxing
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Brand Alignment: Seamlessly integrates ASMR allure to magnify brand exposure and drive sales.
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Impact: Maximizes shareability across social platforms, organically expanding the brand's online footprint and driving website traffic.
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Key Contributions: Led the captivating unboxing sequences and skillfully edited the sensory-rich video, amplifying authenticity and trust. This approach expanded the brand's online presence, while strategic calls-to-action drove notable sales growth surrounding and post-video launch.
Customer Pain Points
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Brand Alignment: Showcases Nazuk Beauty Products as a solution-driven brand, highlighting the transformative Usma Extract Brow Solution rooted in ancient Urghy culture.
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Impact: Targets individuals with brow growth concerns, delivering an engaging solution through a trending audio selection optimized for broader reach.
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Key Contributions: Crafted a compelling short-form video featuring the transformative Usma Extract Brow Solution. Strategically employing a trending audio choice, the video enhances visibility by harnessing algorithmic mechanisms on popular platforms. This approach effectively addresses the target demographic's needs while amplifying the brand's unique solution and fostering engagement.
Content Creation
Meticulously crafted and strategically designed social media posts.
Each creation is intricately shaped using a blend of sophisticated photo editing software, including Canva, Photoshop, and AI PhotoRoom.
The aim is to generate an immaculate representation that perfectly captures the essence of the beauty brand.
Influencer Marketing
Nazuk Beauty's core marketing approach involves collaborating with micro-influencers to create content featuring the brand's products, thereby saturating social media platforms with a gradual yet impactful exposure. The current emphasis revolves around cultivating an organic presence, with plans to partner with a PR agency to enhance website traffic strategically.
