Requirments

Fictional Brand: "SavorMores"

Description: "SavorMores" is an innovative brand dedicated to transforming the traditional s'mores experience into a sophisticated and convenient dessert for adults. We offer a range of premium ingredients and carefully curated flavors that elevate the classic s'mores combination of graham crackers, chocolate, and marshmallows. With our thoughtfully crafted products and creative recipes, "SavorMores" aims to make s'mores a go-to indulgence for adults to savor and enjoy.

Target Audience: The primary target audience for "SavorMores" is adults aged 25-45 who appreciate gourmet treats, enjoy entertaining guests, and seek unique dessert experiences. They value convenience, quality ingredients, and the opportunity to indulge in a nostalgic treat with a sophisticated twist.

Prompt: Create two different content strategies for SavorMores's social media accounts. Include the title (1-3 words) and the overall objective (2-4 sentences) of each strategy. Then, develop one visually appealing post that meets the objectives for each strategy (2 designs overall).

Savormore

Vegan-Friendly - Premium S'mores

Strategy One

This initiative reimagines s'mores as a social and interactive event, providing a unique platform for fostering connections and meaningful interactions. Moreover, offering vegan ingredients enhances the appeal to adults seeking premium options. By expanding the perception of s'mores beyond camping or childhood nostalgia, this captivating approach aims to attract a broader and discerning adult audience, revitalizing its image in a fresh and engaging manner.

Strategy Two

Delicious Dessert Recipes Instagram Post.png

Spiking Up S'mores

Spicing Up S'mores

The campaign aims to captivate individuals within the target audience of adults aged 25-45 who desire distinctive dessert experiences and enjoy entertaining guests. By presenting a creative twist on classic s'mores, the campaign will inspire individuals to elevate their gatherings with alcoholic s'mores-inspired beverages, seamlessly blending the nostalgic charm with the allure of adult indulgence.

The campaign aims to engage individuals seeking to transform the traditional snack of s'mores into a sophisticated and indulgent dessert experience.

What does this campaign achieve?

Implement a multi-platform digital marketing campaign on Instagram, Pinterest, and TikTok to drive targeted website traffic with visually enticing recipe content.
Utilize engaging blog posts and captivating video recipes to leverage the potential of viral reach, fostering maximum brand exposure.
Strategically position SavorMores as a leading source for gourmet s'mores recipes to bolster brand awareness and captivate the target audience.
Optimize customer acquisition opportunities through data-driven marketing strategies that enhance content relevance and audience engagement.
Establish SavorMores as the go-to destination for sophisticated s'mores experiences in the digital space.

Sip & Savormores

Strategy Three

1/2

Inspired by the successful concept of 'Sip & Paint,' this innovative event, 'Sip & Savormores,' introduces a novel market approach for SavorMores. The event can take the form of a popup, a sponsored collaboration, or a virtual experience, where participants can relish drinks while making s'mores. By providing this interactive platform, SavorMores positions itself as a brand that offers premium treats and fosters memorable and enjoyable customer experiences. The event concept aligns with the brand's vision of elevating the s'mores experience into a sophisticated affair, reinforcing its appeal to the discerning adult demographic.

The primary objective of this idea is to reposition the traditional s'mores experience into a sophisticated and adult-oriented activity. By reconceptualizing s'mores as a social and interactive experience, this initiative seeks to create a unique opportunity for individuals to connect and forge new relationships, going beyond the conventional perception of s'mores tied to camping or childhood nostalgia.

SAVORMORES

CONTENT STRATEGY PROPOSAL

Requirments

Strategy One

Strategy Two

The campaign aims to engage individuals seeking to transform the traditional snack of s'mores into a sophisticated and indulgent dessert experience.

What does this campaign achieve?

Implement a multi-platform digital marketing campaign on Instagram, Pinterest, and TikTok to drive targeted website traffic with visually enticing recipe content.

Utilize engaging blog posts and captivating video recipes to leverage the potential of viral reach, fostering maximum brand exposure.

Strategically position SavorMores as a leading source for gourmet s'mores recipes to bolster brand awareness and captivate the target audience.

Optimize customer acquisition opportunities through data-driven marketing strategies that enhance content relevance and audience engagement.

Establish SavorMores as the go-to destination for sophisticated s'mores experiences in the digital space.

Sip & Savormores

Strategy Three

SKILLS

STRATEGIC THINKING

GRAPHIC DESIGN

BRAND IDEATION

CREATIVITY

BRAND POSITIONING

VIDEOGRAPHY